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This is the second album in my court in this session that needs to invest in production. I am having a hard time wanting
to listen to this, not because of the lack of quality in the music, but the lack of quality in the production.
This
cd is a fairly standard foray into the world of 21st century death metal. It has speed and aggression when needed, but also
mixes in the beloved (by hardcore\metalcore fans) breakdown. Thankfully, they decided to stick with a death metal vocalist,
which takes away some of the stigma of being labeled a metalcore band. The problem is, I have heard this all before. Nothing
new is offered. (Though, I do like some of the industrial touches, such as on track 5, and the bonus track at the end. Still,
it is not anything new or innovative. Plus, maybe the industrial sound is why they kept the production muddy, but it does
not help the music.)
Because I am a just judge, I am not going to sentence these young men for their effort in putting
out a mediocre release. Instead, in an unpopular move, I am going to admonish the label and labels in general. Labels need
to ignore mediocre bands that play popular music. Although these bands are destined to bring in fans and money, they do nothing
for music. This means, if in ten years, all that is left on your label is these mediocre bands, you will fail. Thus, take
a risk, go after young talent that are innovating and will draw in fans because not only are they fresh and new, but because
they show that they are more than worthy of our time and money to support them, and in turn, you, the label.
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